Balabala Kids Shop At Daxing Airport, Beijing
This airport is the latest work of the architect Zaha Hadid.It is currently the largest single airport terminal in the world.For the view of the sky,the shape of “Lucky Cloud” is particularly spectacular and is already a well-known architectural icon.
“Instead of turning Balabala Airport store into a single retail space,why not integrate Balabala‘s own brand genes with the visual elements of Daxing Airport？” Said Zhong Ling,creative director of DUTS Design.With this logic,designers plan to move “Lucky Cloud” into a retail store with an area of only 62 square meters.
As an airport store,compared to other retail stores in commercial areas,users are generally willing to spend more time to stay,and Balabala has been exploring the experience and expression of children‘s lifestyles,so airport retail stores are very suitable for brands to connect with its customers.The premise is to attract children first,letting them to take the initiative to enter the store,and then maximize the retention of children and parents.
Therefore,in the most suitable position of the space,DUTS Design created a unique “Lucky Cloud” for Balabala,making it a visual connection for the users and the brand.Parents can learn about the brand here,and the children can be immersed in a Balabala‘s “Cloud Space”.