An ecological showcase on East Nanjing Road：Shanghai NO1 Pharmacy
The project is located in East Nanjing Road. As the largest flagship store of Shanghai NO1 Pharmacy, the building is old and the facade has hidden safety risks. At the same time, with the rapid updating and iteration of business model and lifestyle, the model of relying on traditional stores for sales is in urgent need of transformation, and the brand has also proposed a strategic transformation from retail to service.
The designer introduces a new concept of "ecological window", and combines facade transformation with interior layout and commercial renewal. Centering on the big health industry related to medicine, it is upgraded and transformed into a multi-functional complex scene. The facade is like a medicine cabinet opening slowly, presenting a colorful healthy lifestyle.